Tuesday, October 23, 2012

Scholarly Article

In order to find a scholarly article on my topic I utilized EBSCO Host. EBSCO host made it relatively easy to find a scholarly article through the search at the top for key words in which I searched “Athletes” and “Bad Boys”. One extremely helpful attribute of this site was on the left side there was a check box for “Scholarly (Peer Reviewed) Journals”. Through this database I found Richard “Pancho” Gonzalez, Race and the Print Media in Postwar Tennis America from “The International Journal of the History of Sport” by Jose M. Alamillo. Alamillo begins the article with a brief history about Richard ‘Pancho’ Gonzalez then analyzing the way that different media sources portray him as a ‘bad boy’ during wartime and throughout his life. Then it looks at the way that media transitions into portraying Gonzalez for his athletic achievements making him out to be a role model.
Gonzalez starts out as poor boy whose mom bought him a cheap tennis racket to keep him off the streets. Then was welcomed into a country club where he felt a little out of place. He was really good though and was then invited to many tournaments playing against big names and given a $60,000 contract. But then he had an awful season and was let go from his contract. Gonzalez continued into having to choose between the United States and Mexico. He chose to keeps his citizenship in the United States over Mexico.
            The main point of this article is how a Gonzalez, a Mexican American citizen overcame all sorts of barriers in order to achieve his status as a tennis player. The difference between Gonzalez and athletes today I would venture to say has to do with his race. Gonzalez was widely known and scrutinized because of his race and racial assumptions/stereotypes. For example in the article it is said that, “Gonzalez’s ‘bad boy’ image was partially attributed to his early teenage years when he ‘played hooky’ from school and was sent to reform school for stealing. But it was his face scar and racial and ethnic identity that were given greater importance within the racially charged atmosphere of wartime Los Angeles.” (950, Alamillo) Through Alamillo bringing us as his audience through Gonzalez’s life we are able to see where his attention comes from. Alamillo’s audience in writing this text is meant for sports fans, specifically tennis fans. Gonzalez is a well-known tennis player and this journal article takes a journey through his life and athletic career something that is very much of interest to tennis fans. I find it fascinating in the conclusion of this article that from Gonzalez’s own autobiography he would note that, “I’ve got the feeling that the interest in Pancho Gonzales was not based on what I could do with my racket, but rather, on what I had achieved off the court – as a non-conformist. I was a curiosity number.” (Alamillo, 960) Gonzalez notes that the attention he gains is not from his performances but from what is happening off of the court. Alamillo presents this rhetorical message successfully through the story of Gonzalez’s life. I can’t help but wonder in hearing about how the media tracked Gonzalez throughout his life noticing in this article that it was largely based on things off of the court and that being a fact that he took note of as well… Do athletes do deviant things in order to be known? Is that why athletes are often times known as ‘bad boys’? In Gonzalez’s case, I don’t feel that that is something he sought after however it has revealed to me the way in which athletes become known and that is through deviance. Gonzalez’s deviance was because of his culture  which turned into a positive form of deviance, but often times deviance is easiest to obtain through negative means.

José M. Alamillo (2009): Richard ‘Pancho’ González, Race and the Print Media
in Postwar Tennis America, The International Journal of the History of Sport, 26:7, 947-965

Tuesday, October 16, 2012

Just Do It

     Lebron James makes “The Decision” to leave the Cleveland Cavaliers and join the Miami Heat(http://www.youtube.com/watch?v=RTeCc8jy7FI). Many basketball fans began to dislike or even hate LeBron because they felt he was taking the easy way out of the situation.

     Nike, a multinational corporation that has a history of being accused of unethical corporate actions such as having sweatshops, sponsors LeBron James. Nike released a series of advertisements in the form of commercials called “What Should I Do?” where LeBron asks the audience to give him advice on how to handle the situation differently (http://www.youtube.com/watch?v=DccOb5sgBG0).

     The goal of this commercial was to change the public’s perception of LeBron James and identify with him a little more. Nike hoped that this would increase sales of their LeBron James related products in order to maximize their profits. This is an example of a corporation using the media to try to manipulate the perception of a bad boy athlete.


Tuesday, October 9, 2012

Karate Krunch

     The movie “Karate Kid” is a classic underdog story about a boy named Daniel LaRusso who is bullied by a group of karate students.  The bullies are the well built, natural athlete types who give off the “bad boy persona”.

     The leader of the group of bullies is Johnny Lawrence, the best student at a martial arts school, “Cobra Kai dojo”.  They teach a merciless form of martial arts at Cobra Kai dojo, and the students practice their malicious skills beyond the doors of the school.

     In this film, the “bad boys” are the talented athletes.  Given that “Karate Kid” is an underdog story, Daniel learns how to fight and eventually defeats Johnny in the big karate tournament. However, in this blog, I am analyzing the group of bullies.

     The sensei at Cobra Kai dojo is John Kreese, an ex-Special Forces Vietnam Veteran.  Kreese teaches the boys how to fight unethically. His star student, Johnny Lawrence, along with the other bullies, is known for his skill as a fighter. Their skill is one example of the reputation that athletes typically have. Next, the group’s other characteristic that athletes are known for is being bullies. This particular group of boys uses their “sport” to hurt others.  Athletes aren't always known for using their sport of harming others; however, in this case, they are. In the end, the athletes who are known for their skill are also cast in a fearful light. This is indicative of the bad boy persona athletes usually have.

     It isn’t uncommon in movies and TV shows for the athlete to be the character who goes around being the bully. Why do people in Hollywood do that? Do the athletes not gain enough attention on the court/field? Regardless, it is noted that those who participate in sports are often displayed as also being the bully/bad guy.

Tuesday, October 2, 2012

Genre in Advertising

 In an advertisement for the video game Assassin’s Creed Revelations three athletes are present. The advertisement begins with Derrick Rose who is a professional basketball player pulling up his hoodie shaped like the main character of the video game Ezio’s armor alongside his game statistics followed by Adrian Peterson a game changing running back doing the same thing and then BJ Penn a two time MMA champion lastly the video game hero Ezio Auditore puts on his armor shaped hoodie.
 I chose this specific advertisement for my blog because these three celebrities known for their athletic ability were chosen to represent a video game of role playing in a combat situation. This continues to represent athletes in a light of bad boy/rebellious.
This advert belongs to the combat genre. The intense music used sets the tone of the battle style role play along with the dark lighting and seriousness of the athletes facial expressions.

http://www.youtube.com/watch?v=N2pKH_VNeic